 Brand of the Year Award is a joint initiative of public and private sectors to identify and promote the brand excellence in Pakistan. The initiative of Brand of the Year Award is to demonstrate the champions of national & multinational brands in Pakistan. This activity helps in promoting the Brand Development Culture in Pakistan, and encourages Pakistani Brands.
This is indeed an unprecedented platform for brand leaders and is aimed towards identifying and recognizing the annual outstanding achievements of the most preferred brands having strong company profile, current year’s market standing, notable annual growth and the majority of consumer preference.
The management of Brand Award Council has adopted the international procedure of brand evaluation. The entire selection procedure has been designed and developed under the guidelines of experts of Brand Bureau International. Every year management sets up a panel of experts to decide the number of categories which will be included in particular year’s contest. The top five brands of each category are shortlisted and enrollment forms are sent to them. After the registration of all brands, the quantitative survey starts in all major trade cities of the country. Meanwhile the expert panel conducts qualitative research on the participating brands of each category in which all the dimensions of attribute based brand research and company profile is considered.
After the compilation of quantitative consumer survey and qualitative brand analysis report, the winners are finalized in each contesting category. Thereafter the Brands Award Council officially communicates and confirms all those brands which have secured the highest scores and succeeded to make their place on the victory stand.
 In the year 2009, 176 brands were honored with the title of Brand of the Year amongst 550 contestants in 176 categories. The Brand of the Year Award Distribution Ceremony was held in Governor House Karachi on 7th May 2010. The Prime Minister of Pakistan, Mr. Yousuf Raza Gillani handed over the trophies to the winners. Herbi Fair, Natural Herbal Beauty Mask, a renowned product of City Herbal Care Laboratories was also one of the proud winners. The Chief Executive of City Herbal Care Laboratories, Mr. Sabir Abdul Majeed, took the award from the PM.
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